Joseph Ford – matt
It’s a project that on paper seems like it wouldn’t work: how to create a juxtaposition between breathtaking aerial landscape photography and the fine details of fashion.Joseph Ford made it happen. The Brighton-based photographer first showed a number of aerial images shot while working on advertising jobs in Sicily, Mauritius and Morocco to art director Stephanie Buisseret and stylist Mario Faundez at Paris street-wear magazine, WAD. The trio then came up with appropriate combinations of color, fabric and lighting to create near seamless transitions from photo to photo. Plaid stripes morph into city streets and undulating sand dunes seem to flow from the folds of a wrinkled sweater. The series of composite images was selected for the Association of Photographers Awards in the UK and received an Honorable Mention in the International Photography Awards.
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